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Social Media Manager SEO/SEM

Company: Interpath Laboratory
Location: Bend
Posted on: January 13, 2021

Job Description:

***This is an opportunity eligible for remote work assignment for Oregon Residents ONLY***The Digital Media Specialist will plan for consolidation and maintenance of digital assets across companies; including but not limited to websites and social media channels. Will optimize company brands through marketing campaigns over a variety of digital delivery platforms. Will ensure keyword analysis and generation of tags so that our metadata accurately represents us in browse or search results. Will be comfortable working with mainstream platforms while staying up-to-date on up-and-coming media platforms and trends.General Areas of Responsibility:* Consistently demonstrate a passion for data analysis and reporting.* Effectively problem-solve and manage time in order to oversee multiple projects--simultaneously.* Build and maintain successful corporate reputation management program.* Manage the complete editorial process for a diverse set of departments, including--the ideation, writing, and proofreading of all digital content.* Support design efforts in content strategies across all platforms including Social--Media and Websites.* Support multiple departments in developing content strategies, including social--media postings, blogs and website content.* Ensure content tone is consistent with the brand, targeted to a specific audience,--and optimized for each marketing channel.* Generate captivating content ideas from sometimes boring and complex topics.* Apply SEO techniques and best practices to ensure content is keyword friendly.* Maintain content calendar to ensure timely publication.* Listen to and monitor all social media platforms daily, and post/respond to--comments to facilitate conversations.* Listen to and monitor Google Reviews daily, and post/respond to comments--according to established standards and best practice.* Measure the effectiveness of words by setting, tracking and reporting on insightsand meaningful metrics (KPIs) by utilizing tools such as Google Analytics and--Google My Business.* Consistently monitor content trends as they relate to social media and SEO best--practices.Education:Bachelor's Degree preferred in Marketing or Digital Technologies (or other relatedfields)Experience:Two years' experience with SEO/SEM/Social ExperienceProficiency using the following applications:* Microsoft Suite* Facebook Business Manager* WordPress* Google Ad Words* Google my Business* Google Analytics and performance/analytical reporting toolsSupport the organization's mission, vision, and values by exhibiting an ongoing commitment to the highest standards in all phases of operations. Assume serviceoriented attitude to gain a sense of pride and accomplishment. Accepts the teamapproach with dedication and commitment towards all work performed.Typically sits for extended periods of time; using keyboard and mouse. Must be able to view computer monitors for screen detail.EOE Disabled/VeteranAdaugeo Healthcare Solutions is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Keywords: Interpath Laboratory, Bend , Social Media Manager SEO/SEM, Executive , Bend, Oregon

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