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International Marketing Specialist - Hydro Flask

Company: Helen of Troy
Location: Bend
Posted on: November 22, 2021

Job Description:

Join our Hydro Flask Team at Helen of Troy as an International Marketing Specialist and make an immediate impact on our trusted brands. Together, we build innovative and useful products that elevate people's lives everywhere every day!As the world's premier company for insulated products, Hydro Flask began with a challenge: to create a reusable water bottle that truly performs in any environment. It had to keep hot liquids hot and cold liquids cold. Period.Do you love unique problems and challenges? We are a group of hard-working people and outdoor enthusiasts who are constantly putting our products to the test and delivering 'ahh' experiences to engaged consumers worldwide. We live our brand values every day, supporting a reliable, playful, adaptive, honest, inclusive, and unconventional culture where employees can learn, thrive, and grow.Our Hydro Flask Team is based in breathtaking Bend, Oregon. There is a desert to the East of town and mountains to the West. Our geography says a lot about who we are. We bike, ski, swim, do yoga, run, hike, and play outside. We grill and share kombucha and growlers in our backyards. We go for it wholeheartedly. That may sound like the weekend, but that is how we live every day of the year. We also offer a casual and dog-friendly environment.What You'll Be Doing:As an International Marketing Specialist you will help increase Hydro Flask's brand awareness and affinity internationally. This will be accomplished by acting as the key internal marketing contact for international markets ensuring Hydro Flask's marketing strategy is communicated, understood and implemented. This role will also be reviewing, approving and monitoring international marketing plans and materials to ensure global consistency and align with our global marketing strategies and sales/product initiatives.

  • Partner with marketing director to request and review all international Marketing Plans, budgets and localized marketing materials and campaigns.
  • Will work in partnership with European Marketing Director, EU managing Director and Sr. International LAAP Sales Manager to support marketing needs for distributor and direct markets.
  • Establish appropriate cadence of meetings with strategic international markets to share marketing updates and keep informed of their local needs.
  • Collaborate with director of marketing and international sales leadership, to determine key international marketing strategies and recommend plans and budgets to drive brand growth internationally.
  • Manage tracking and updates of marketing image rights, trademark and IP activity for international markets.
  • Support development of international marketing presentations for international meetings including sales meetings and international (bums) business unit meetings.
  • Gather feedback on international needs from strategic markets and share with appropriate marketing team members to inform the global go-to-market process.
  • Distribute marketing tools related to international partners and determine best way to share international assets and information.
  • Proactively consult with marketing director and marketing & ecommerce teams to keep up to date on any changes to marketing plans and refer international issues directly to them when appropriate.
  • Share & train international markets on hydro flask brand strategies, brand standards, consumer research and profiles.
  • Distribute us marketing's strategies and plans for brand, media, ecommerce, retail marketing, social, influencer, field marketing, tradeshows, partnerships and seeding.
  • Share seasonal product marketing priorities and go-to-market initiatives to connect international partners into the GTM process.
  • Raise the overall level of understanding of international markets and opportunities amongst the marketing team to help inform development of internationally relevant brand/product campaigns and marketing assets.
  • Seasonal international marketing recaps to marketing dept. and international sales leadership.
  • Educate marketing channel teams on international needs to ensure policies, procedures and campaigns are adhered to better support and manage local expectations and leverage global efficiencies.
  • Manage all international marketing creative/asset requests.
  • Briefing of US marketing channel team and/or creative on international request.
  • Leverage asana to drive international marketing projects.Skills needed to be successful in this role:
    • Ability to prioritize, maintain a high degree of accuracy and pay strict attention to detail
    • Passion for international marketing and cultures and experience working in the outdoor industry, surf, or food and beverage
    • Strong analytical, problem solving, interpersonal, organizational, and oral and written communication skills
    • Excellent planning and time management skills
    • Highly detail oriented with ability to manage to brand standardsMinimum Qualifications:
      • Bachelor's degree preferred, preference to individuals with Marketing and Communication majors
      • 3+ years of experience with project management in marketing, retail, social, or marketing communications
      • Familiarity with and usage of project management software tools (Asana, Basecamp, Smartsheet, etc)
      • Proficiency in MS Office programs
      • Experience working with international markets
      • Experience with marketing communications and program development
      • Knowledge of social media platforms, analytic tools and digital trends
      • Understanding of the retail landscape including brick and mortar and e-commerce
      • Demonstrated ability to work with internal and external resources for timely project execution
      • Ability to coordinate across company departments and stakeholders for effective project delivery and resource allocation
      • Applicants must be authorized to work in the United States on a full-time basisPreferred Qualifications:
        • Experience working in marketingWondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skillset, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you. For more information about Helen of Troy, visit . You can also find us on , , , and . Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis. We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000 #LI-DNP. Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO -, Hydro Flask -, Vicks -, Braun -, Honeywell -, PUR -, Hot Tools -, Drybar -. Most of these brands rank #1 or #2 in their respective categories.We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.

Keywords: Helen of Troy, Bend , International Marketing Specialist - Hydro Flask, Advertising , Bend, Oregon

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